Top 5 Fashion Games on iOS in the US Q2 2023

The second quarter of 2023 saw significant activity in the fashion games category on the iOS platform in the United States. Here's a detailed look at the performance trends for the top 5 fashion games during this period, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced a consistent performance with weekly revenue ranging from approximately $896K to $1.1M. Weekly downloads showed a peak in early June with around 112K downloads, while weekly active users fluctuated, peaking at 676.4K in late April.

Makeover Studio: Makeup Games by LIHAO TECH CO., LIMITED saw its weekly revenue gradually decline from $19.9K at the beginning of April to about $9.6K by the end of June. Weekly downloads also dropped, starting from 105K in early April to around 54.8K at the end of June. However, the app maintained a solid base of active users, ranging from 1.03M to 1.21M throughout the quarter.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. had no reported revenue but showed steady weekly download numbers, peaking at 73.9K in mid-June. The app also recorded a stable active user base, growing from 474.3K in late March to 547.5K by the end of June.

Merge Studio: Fashion Makeover by Paxie Games saw a decline in weekly revenue from $40K at the end of March to about $27.2K by the end of June. Weekly downloads also decreased, starting from 100.4K in early April and dropping to around 30.8K by late June. The active user base, however, remained relatively stable, peaking at 314K in mid-June.

DIY Paper Doll from Crazy Labs recorded no revenue but showed fluctuating weekly downloads, peaking at 103.3K in early April and ending with 70.3K in late June. The active users grew substantially over the quarter, starting from 143K in late March and reaching 215.9K by the end of June.

For more insights into the performance of these and other apps, visit Sensor Tower.